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How to Make Your Business Stand Out In Your Industry
Very good advice here on positioning yourself or your company in your market. I’d add when you develop a USP that you develop one that is so outside what you see in the market that it clearly can be...
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More Effective B2B Content Marketing with Storytelling, Positioning & Personas
Some really good advice here on positioning and storytelling. I’d disagree somewhat on the 3 critical components of storytelling, I don’t think ‘mentor’ is necessarily a critical aspect. I believe it...
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Facebook Lets Businesses Plug In CRM Email Addresses To Target Customers With...
Pretty interesting move here…. No one got just how powerful it was that Facebook recently said it would allow ad targeting to lists of email addresses. Today it became clear as Facebook ad chief David...
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Why You Can’t Sell with Social Media (And 3 Things to Do Instead)
Well made point here… Social media can give your company many different benefits. It can increase awareness and introduce you to new people. It can be used to help customer service, and follow-up with...
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Fight Club, Cinderella, and What Storytelling Means for Brands
What has Cinderella got in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller. During the ‘Storytelling for Brands’ session at our London office last week, part...
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The Best Damn Copywriting Advice I’ve Found
Good stuff here… knowing copy is critical to business and communication: Listen to the creator of the product. Let her talk (for hours if necessary) about what makes it work, why she built it, what...
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Advertising And The Art Of Making An Impression
The reference to an advertising message makes me wince. The word message seems to imply that the advertising is designed to convey specific information or an argument. Particularly for dynamic media...
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Marketing to the Most Skeptical Audience in Technology: Developers
This is a really good post on reaching people with your marketing, specifically a niche market… Mikes the CMO of HubSpot, a company after which Ive modeled my approach to marketing. Mikes question...
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On Using Priming in Social Media
What if you knew a psychological hack you could employ in social media that would prime your followers for action, would you take advantage of it? YouBrandInc shares some insight into just this type of...
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